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This is a web analysis service. It allows the user to measure advertising return on investment (ROI) and track user behavior. Data collected: anonymized IP address, date and time of visit, usage data, click path, app updates, browser information, device information, JavaScript support, pages visited, referrer URL, location information, purchase activity, widget interactions.
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We are using a Java-Script Plugin from uptain GmbH (‚uptain-Plugin‘ https://www.uptain.de) for the improvement of the interaction with our visitors. This allows us to analyse your use of the website and improve the customer approach (e.g. via a dialogue window). We collect information about your usage behaviour, including cursor movement, length of stay, clicked links and (if applicable) information provided. The legal basis for the processing is our legitimate interest in direct marketing and providing our website (Art. 6 Abs. 1 lit f GDPR). As a processor uptain GmbH is acting on our behalf and is strictly bound by our instructions. We will not transfer the information to third parties (unless we are obliged by applying law). If and to the extend the information collected by the uptain-Plugin contains personal data this data will be deleted immediately after your visit to our website.
This script helps us, to offer you relevant services and products on other digital platforms.
Description:
Names of set cookies: dmc-12, dmc-12-r
Cookie validity: dmc-12 (2 Jahre), dmc-12-r (2 Jahre)
List of cookie domains: hyj.mobi
Place of processing: European Union
dmc-12
dyn.: No
Expires: 2 years
Storage type: Cookie
dmc-12-r
dyn.: Yes
Expires: 2 years
Legal basis:
The legal basis for the processing of personal data required by Art. 6 I 1 GDPR is specified below.
- Art. 6 Abs. 1 s. 1 lit. f DS-GVO
Place of processing: European Union
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Ihnen wird relevante Werbung angezeigt und Ihr Surfverhalten dient der themenbasierten, nicht personenbezogenen Analyse.
Description:
Auf dieser Website werden Werbemittel interessensbasiert mit Hilfe von Cookies ausgegeben bzw. Daten zur Steuerung von Werbeeinblendungen gemessen. ADCELL bietet hierzu die Technologie, welche Informationen auf der Basis von Webseitenbesuchern auswertet und danach anwendet. Im Erfolgsfall wird Ihnen dann anstelle von rein zufälligen Werbeanzeigen eher Werbung angezeigt, welche Sie anspricht.
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