What is B Corp Certification and why does it matter

What is B Corp Certification?
SuperBee is proud to have earned B Corp Certification, joining a global community of ethical businesses that prioritize people and the planet over profit.
This certification is a big deal—it validates our commitment to high social and environmental standards and officially recognizes us as a purpose-driven company. Our mission to do business as a force for good is now official, legal, and verified.

Why Being a B Corp Matters
Being a B Corp means we are part of a movement that is redefining how businesses operate—creating an economy that is inclusive and sustainable for both people and the planet.
It signifies our commitment to continuously assess and improve our business to meet the needs of the world around us and the people within it.

Our B Corp Journey
From our very first beeswax wrap made in Antoinette’s kitchen seven years ago to the global eco-store we are today, we have always been dedicated to protecting the environment and creating sustainable living solutions that benefit our customers, communities, and future generations. Read more about our story!
In April 2023, after a rigorous assessment of our mission, values, and commitment to high social and environmental standards, SuperBee successfully became B Corp certified.
Our mission—to eliminate plastic waste, educate others on sustainable living, and empower women and communities—was thoroughly evaluated. This rigorous process took two years to ensure that we not only talk the talk but also walk the walk, continuously improving our business practices for a more sustainable future.

How Do We Do It?
We realized that the circular economy doesn’t fully address the social impact of a sustainable business. That’s why we follow our Infinity Economy Model! Here are some examples of how SuperBee ensures that business is a force for good:
🌍 Environmental Responsibility
We design and operate with the goal of protecting and improving the world around us. By developing innovative solutions to environmental pollution and creating eco-friendly products, we help eliminate plastic waste and empower consumers to live a sustainable, zero-waste lifestyle.
💪 Empowerment
Empowerment is at the heart of what we do. We are committed to:
- Women's empowerment and job creation in rural areas.
- Fair wages, paying 20% above the living wage recommended by the Fair Trade Association.
- Supporting employees in adopting an eco-conscious lifestyle by providing them with the tools and knowledge to reduce plastic waste.
🤝 Partnerships
Conscious partnerships matter. We only collaborate with like-minded individuals and businesses that share our values and care about the future of our children and our planet. We choose partners who courageously follow ethical business practices rather than conforming to harmful industry norms.
👨👩👧👦 Family
As a family-run business, we live by the values of inclusion, connection, awareness, intention, and practice. We provide a safe and supportive work environment, with family-friendly policies that particularly support parents and single caregivers.
💛 Sharing
We are committed to sharing our profits and products with initiatives that promote love and kindness for the planet and its people.
- We support other ethical businesses through social media.
- We offer microfinance projects for employees and their families, helping them achieve financial stability and better education opportunities.
Why B Corp Certification Matters
The B Corp certification affirms our commitment to:
✔ Sustainability
✔ Corporate social responsibility
✔ Ethical business practices
✔ Environmental stewardship
✔ Social impact
✔ Stakeholder engagement
✔ Transparency & accountability
We are proud to be a B Corp and will continue to prioritize people and the planet over profit.
📍 Find us in the B Corp Directory!